Last year’s BNI theme, “We All Speak the
Language of Referrals,” reminded us that
word-of-mouth marketing is a concept
that crosses cultural, ethnic, and
political boundaries. This year’s BNI
theme, “Who Can You Refer Today?,”™
again stems from a philosophy which is
universal to all of us – the philosophy
upon which BNI is based – Givers Gain.
In
the book Givers Gain: The BNI Story, Dr.
Ivan Misner discusses Givers Gain – the
founding principle of BNI – in a way
that is strikingly synergistic with the
universality of the 2007 BNI theme, “Who
Can You Refer Today?,”™ when he says:
“The logic (is) self-evident . . . It
(is), after all, the basis of a
universal ethic, common to all
religions, a fairness imperative that
underlies morality in all cultures – the
Law of Reciprocity.”
