BNI's theme for 2004 was “ROR”—or Return on Relationships.  At BNI, we know that effective networking—and resulting successes—are really all about relationship building.  Building networks enables each of us to contribute to others and to tap into the universal law of reciprocity. The less we worry about reciprocity, the more we find it: the more we give to others without expectation or repayment, the more we are repaid in the future.  At BNI, our phrase for this is "Givers Gain."